Blogs + Articles

Finance thoughts for non-finance people.

Blogs + Articles

Finance thoughts for non-finance people.

© 2020 Justice. All Rights Reserved

© 2020 Justice. All Rights Reserved

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Unleash Business Growth from Complex Financial Data

November 03, 20233 min read

Financial data is essential for business growth. Learn how to decode complex financial data and transform it into actionable strategies with this guide.

Running a business is complex, and managing your finances can be one of the most challenging aspects. Financial data can be overwhelming, but it's essential to understand if you want to grow your business.

Here are a few tips for navigating financial complexity and transforming data into strategy:

Start with the basics

Before you can make sense of your financial data, you need to understand the basics of accounting. This includes understanding the different types of financial statements, how to read them, and what they mean.

Identify your key performance indicators (KPIs)

Not all financial data is created equal. Some data is more important than others. When you're trying to decode your financial data, focus on the KPIs that are most important to your business.

KPIs are metrics that measure the performance of your business in key areas. Some common KPIs include revenue, profit, customer satisfaction, and employee turnover.

Once you've identified your KPIs, track them over time to see how your business is performing. This information can help you identify areas where you need to improve and make necessary adjustments to your strategy.

Use data visualisation tools

Data visualisation tools can help you make sense of complex data by turning it into charts, graphs, and other visuals. This can make it easier to identify trends and patterns in your data.

Set benchmarks

Once you've identified your KPIs, set benchmarks for what you want to achieve. This will give you a target to aim for and help you track your progress over time.

Benchmarks can be based on your own historical performance, industry averages, or the performance of your competitors.

Use data to make decisions

The whole point of decoding your financial data is to make better decisions for your business. So don't just collect data and store it away. Use it to make informed decisions about your marketing, sales, operations, and finances.

For example, if you see that your customer satisfaction is declining, you can use data to identify the root cause of the problem and develop a plan to address it.

Additional tips

Here are some additional tips for transforming financial data into strategy:

  • Use data to identify opportunities for growth. Are there areas where your business is underperforming? Are there new markets or products that you could be targeting? Data can help you identify these opportunities and make the most of them.

  • Be flexible and adaptable. The business world is constantly changing, so your financial strategy needs to be flexible enough to adapt to change. Be prepared to make adjustments to your strategy as needed.

  • Seek professional help. If you need help decoding your financial data and turning it into strategy, there are a number of professional advisors who can help you.

Financial data can be a powerful tool for growing your business. By following the tips above, you can transform complex data into actionable strategies that will help you achieve your financial goals.

If you have any questions or need help getting started, we'd love to help. We offer a range of services, including financial planning, management accounting, and business advisory services. Click this link to book an obligation free chat with our team today.

KPIsfinancial data analysisbusiness growthfinancial strategydata visualisationbenchmarks
blog author image

Vanessa Bamford

With over a decade of experience as an Accountant and Business Strategist in independent business, social enterprise, and within the no-for-profit sector, Vanessa has a unique understanding of all the moving parts of the business ecosystem including; people and culture, systems and processes, as well as a passion for human behaviour and business development.

Back to Blog
blog image

Unleash Business Growth from Complex Financial Data

November 03, 20233 min read

Financial data is essential for business growth. Learn how to decode complex financial data and transform it into actionable strategies with this guide.

Running a business is complex, and managing your finances can be one of the most challenging aspects. Financial data can be overwhelming, but it's essential to understand if you want to grow your business.

Here are a few tips for navigating financial complexity and transforming data into strategy:

Start with the basics

Before you can make sense of your financial data, you need to understand the basics of accounting. This includes understanding the different types of financial statements, how to read them, and what they mean.

Identify your key performance indicators (KPIs)

Not all financial data is created equal. Some data is more important than others. When you're trying to decode your financial data, focus on the KPIs that are most important to your business.

KPIs are metrics that measure the performance of your business in key areas. Some common KPIs include revenue, profit, customer satisfaction, and employee turnover.

Once you've identified your KPIs, track them over time to see how your business is performing. This information can help you identify areas where you need to improve and make necessary adjustments to your strategy.

Use data visualisation tools

Data visualisation tools can help you make sense of complex data by turning it into charts, graphs, and other visuals. This can make it easier to identify trends and patterns in your data.

Set benchmarks

Once you've identified your KPIs, set benchmarks for what you want to achieve. This will give you a target to aim for and help you track your progress over time.

Benchmarks can be based on your own historical performance, industry averages, or the performance of your competitors.

Use data to make decisions

The whole point of decoding your financial data is to make better decisions for your business. So don't just collect data and store it away. Use it to make informed decisions about your marketing, sales, operations, and finances.

For example, if you see that your customer satisfaction is declining, you can use data to identify the root cause of the problem and develop a plan to address it.

Additional tips

Here are some additional tips for transforming financial data into strategy:

  • Use data to identify opportunities for growth. Are there areas where your business is underperforming? Are there new markets or products that you could be targeting? Data can help you identify these opportunities and make the most of them.

  • Be flexible and adaptable. The business world is constantly changing, so your financial strategy needs to be flexible enough to adapt to change. Be prepared to make adjustments to your strategy as needed.

  • Seek professional help. If you need help decoding your financial data and turning it into strategy, there are a number of professional advisors who can help you.

Financial data can be a powerful tool for growing your business. By following the tips above, you can transform complex data into actionable strategies that will help you achieve your financial goals.

If you have any questions or need help getting started, we'd love to help. We offer a range of services, including financial planning, management accounting, and business advisory services. Click this link to book an obligation free chat with our team today.

KPIsfinancial data analysisbusiness growthfinancial strategydata visualisationbenchmarks
blog author image

Vanessa Bamford

With over a decade of experience as an Accountant and Business Strategist in independent business, social enterprise, and within the no-for-profit sector, Vanessa has a unique understanding of all the moving parts of the business ecosystem including; people and culture, systems and processes, as well as a passion for human behaviour and business development.

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Sarah Stiles

client account manager

Sarah has vast experience in bookkeeping, payroll, Xero, and cloud software set up. She's currently growing her qualifications studying a Diploma of Accounting.


With a passion for working with not-for-profit organisations and business that are making a difference in our community, Sarah loves helping others achieve their goals using her accounting smarts.


Three fun facts about me...

I spent 4 years of my childhood living in remote Northern Territory

I love food, especially chocolate

I am a dance mum and love watching my daughter dance more than anything

Sarah Stiles

client account manager

Sarah has vast experience in bookkeeping, payroll, Xero, and cloud software set up. She's currently growing her qualifications studying a Diploma of Accounting.


With a passion for working with not-for-profit organisations and business that are making a difference in our community, Sarah loves helping others achieve their goals using her accounting smarts.

Three fun facts about me...

☞ I spent 4 years of my childhood living in remote Northern Territory


☞ I love food, especially chocolate


☞ I am a dance mum and love watching my daughter dance more than anything

Rhedyn Lemaire

client account assistant

client services administrator

Rhedyn is our resident customer service queen. She's passionate about empowering her clients with next level account management services and will quickly become a trusted part of your virtual finance team.


A life long learner, Rhedyn is currently studying a Diploma of Payroll Services and Cert IV Bookkeeping and Accounting.


Away from work she's an experienced debater and commanding public speaker.

Three fun facts about me...

I'll happily speak in front of hundreds of people - but don't ask me to sing in public!

I love reading and writing book reviews.

I'm an animal lover and have had many different types of pets over the years.

Rhedyn Lemaire

client account assistant

client services administrator

Rhedyn is our resident customer service queen. She's passionate about empowering her clients with next level account management services and will quickly become a trusted part of your virtual finance team.


A life long learner, Rhedyn is currently studying a Diploma of Payroll Services and Cert IV Bookkeeping and Accounting.


Away from work she's an experienced debater and commanding public speaker.

Three fun facts about me...

☞ I'll happily speak in front of hundreds of people - but don't ask me to sing in public!

☞ I love reading and writing book reviews.

☞ I'm an animal lover and have had many different types of pets over the years.

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